Traditional Marketing

Nearly three decades of experience

Before the evolution of technology and social media, clients relied on traditional marketing initiatives. For almost three decades, Sims has developed campaigns that utilize print, broadcast, direct mail, flyers, point of purchase, outdoor exhibition and conference materials. From strategy and design to execution, the Sims team has adopted a make it happen attitude for clients. If you are looking to use traditional marketing tactics to reach consumers – put the experience and knowledge of the Sims team to work for you.

Designers in our studio working on various projects
Design
  • Flyers
  • Catalogues
  • Brochures
  • Print Ads
  • Point of Purchase
  • Trade Show Booths
Branding
  • Logos
  • Brand Guidelines
  • Strategy
  • Marketing Plans
  • Corporate Identity
  • Annual Reports
Media Services
  • Print Buying & Estimating
  • Digital Media Buying
  • Project Management
  • Coordination
  • Photography
  • Videography
Digital
  • Email Marketing
  • Website Design (UX/UI)
  • Responsive & Mobile
  • Content Creation
  • Social Media Strategy
  • Digital Ads
Various Timber Mart print layouts

Print Is Not Dying… It’s Evolving

Sims has developed print campaigns since 1991. Today’s print campaigns are reaching consumers in a variety of ways – including the digital world. With newspapers and magazines available in a variety of digital formats, print campaigns are finding new homes.

Sims has long been known for their expertise in print marketing. Their flyer programs have combined on brand messaging with innovative creative. The result? A cost-efficient marketing strategy that drives sales for their clients. While there are a number of consumers who still enjoy receiving their printed ads, many are moving to digital for their buying information. Today’s digital platforms are ideal for posting flyers and catalogues. Plus, social media enables clients to direct consumers to online flyers.

Print is alive and well – and now enhanced with digital.

phone with likes and comments

INFLUENCER MARKETING 101

While social media influencers may seem like a relatively new thing, the concept of celebrity endorsement has been influencing consumers for over 100 years. At its core, influencer marketing is when a company or brand ties itself to an influential person for a marketing campaign, with the goal of building brand trust with customers who…

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Michael Cera holdind Cerave cream from their campaign

Case Study: CeraVe, The Michael Cera Campaign

Super Bowl commercials are a cultural phenomenon with brands spending roughly $7 million USD for 30 seconds of ad time during the Super Bowl, and consumers getting excited to watch commercials, whether they’re a football fan or not.    To make an impact during this event, brands spend an incredible amount of time, resources and…

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computer with multiple user all connected via web

Community Management Best Practices

Community has always been an essential part of a business’s success, and now, in today’s digital era, an online community is just as important. Building an online community can be done through different social media channels. It’s a great way to connect with your target audience and build a community based on similar interests to…

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