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Monthly Archives: January 2022

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5 Email Marketing Strategies for Small Businesses

DigitalBy Fiona HeymanJanuary 19, 2022

Email marketing is one of the best ways to build relationships with your customers. As soon as your email opens, you engage with someone interested in what you have to say. However, before you start sending emails, you will need to gain subscribers and have a purpose behind your messaging. Here are several email marketing…

Paid vs. Organic Social Media Marketing Strategies

DigitalBy Nicole WhitewoodJanuary 5, 2022

In recent years, it has become more challenging for businesses to reach customers on social media platforms without adding a dollar value behind each post. However, as with all things ‘marketing’, social media requires strategy. You can’t just throw money at it and hope it sticks. Let’s take a closer look at the pros and…

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