Sims Advertising has digitalized The Children’s Aid Society of Hamilton (CAS) Community Report for the second year in a row. The annual report is available online in an easy-to-digest landing page format – with a matching downloadable PDF – that includes dynamic and interactive elements to bring the CAS’s content to life on the screen.…
Regardless of the purpose of your website, a well-designed site will help you reach the right people online and make you look legit, which ultimately builds trust and sales. We’ve already convinced you that every business needs a website. Now, we’ll help you choose the right one. Here are four types of websites to help…
Understanding your email audience is essential when sending newsletters or automated emails to subscribers. If you send a generic message that doesn’t provide insight, information or value, it can come across as boring and uninspired. Conversely, making a laser-focused email but sending it to your entire subscriber list may cause readers to feel unimportant and…
Now that we’ve gone through the basics and benefits of email automation and have explained different types of email sequences, in this blog, we’ll share how to create a killer automated email sequence. If you’re just tuning in now (and want to save time and generate revenue), you’ve come to the right place. You can…
Imagine if you could encourage a sale, increase engagement with customers and generate revenue without lifting a finger. The truth is, you can. Email sequences can be set up to automatically send emails when triggered by user behaviour or at a pre-determined time through email automation. Find out what types of email sequences could work…
If you’re wondering if you need a website for your small business, the answer is yes – 100%. Websites do wonders for brand exposure, help consumers find your product or service online, and build trust and value over time. Here are five reasons why you should invest in and launch a website for your business:…
Email automation is a big (and beneficial) part of email marketing. Email automation, which uses one or more email sequences, is a time-saving tactic that can help to not only reach your audience but also generate revenue. Keep reading to find out more about email automation and how you can use it to your advantage: …
After writing extensively about social media in our blog and explaining how it can be used to your advantage, we’ve put together a helpful infographic with our top tips all in one place. Start with the basics and get to know the purpose and benefits of major social media platforms. Learn how to define your…
We’ve touched on basic hashtag etiquette, and now we’re ready to break down how to use hashtags effectively on different social media platforms. When combined with the ideal caption length, post frequency, and the right platform for your audience, using hashtags correctly will be the finishing touch to a well-rounded, targeted social media strategy. Back…
In early 2021, Sims Advertising designed and built a beautiful modern website for the team at GTA GSM who recently expanded into the e-commerce space. GTA GSM offers a variety of global cargo handling services for high-value goods, such as pharmaceuticals and cannabis. The goal was to help position GTA GSM as an industry leader…