As 2024 quickly approaches, we’re expecting to see a number of digital marketing trends from 2023 carry over into the new year and some newer trends emerge. In the world of digital marketing, it’s crucial to stay informed and explore these trends to see what may work best for your business and get the edge on your competitors.
1. AI Chats
Artificial Intelligence is continually advancing, and automated chatbots and virtual assistants are becoming more prominent on websites. AI chats can respond instantly and engage with consumers in real-time, helping to create a better relationship with consumers and answer questions that could encourage a purchase decision.
2. Sustainability
Brands have been leaning into sustainability, and we expect this to continue in 2024. Climate change and waste reduction have been an increasingly hot topic and brands are not only listening to consumers’ values and concerns but finding ways to better address these needs and integrate more sustainable practices into their products and services.
3. Engaging Social Media
Businesses will focus on creating engaging social media content to increase comments and spread brand awareness. Posting engaging content consistently on social media will help spark conversion with consumers. Ask questions, have a call to action, and get to know your target audience.
4. Short-form Video
With the rise of platforms like TikTok, short videos are becoming a more common type of content marketing. Short-form videos are attention-grabbing, easily digestible and shareable, making them less skippable. As a result, we’re seeing a higher reach and engagement rate when compared to long-form videos.
5. Hyper-personalized Content
Advertising is most effective when made for the individual and makes a deeper connection. It’s no shock that with today’s AI technology and data collection that hyper-personalized content is reaching new heights, targeting and tailoring to an individual’s unique interests, location and other demographics and psychographics.
6. Marketing Automation
Being able to automate aspects of your marketing campaigns will continue to save businesses time and money in 2024. Automation software can be used to schedule projects in advance, including social media and email campaigns. These platforms typically have other benefits as well, aiming to create a streamlined process across multiple platforms in a matter of seconds.
These 2024 trends can help shape your customer’s marketing experience for the better, increase your sales and boost your brand as a whole. Need more guidance? Turn to your enhanced marketing department at Sims Advertising to help you keep up with these trends as they emerge.
