While social media influencers may seem like a relatively new thing, the concept of celebrity endorsement has been influencing consumers for over 100 years. At its core, influencer marketing is when a company or brand ties itself to an influential person for a marketing campaign, with the goal of building brand trust with customers who…
Super Bowl commercials are a cultural phenomenon with brands spending roughly $7 million USD for 30 seconds of ad time during the Super Bowl, and consumers getting excited to watch commercials, whether they’re a football fan or not. To make an impact during this event, brands spend an incredible amount of time, resources and…
Community has always been an essential part of a business’s success, and now, in today’s digital era, an online community is just as important. Building an online community can be done through different social media channels. It’s a great way to connect with your target audience and build a community based on similar interests to…
A SWOT analysis is a great way to understand your business better as a whole and compare it to the world around you. SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses look into your business internally, while opportunities and threats consider external factors. Understanding these four components and where your brand…
The start of a new year is the ideal time for businesses to reflect on last year’s marketing efforts and create a plan for the future. A thorough assessment of the past year will allow you to identify what was working and what wasn’t, then adjust accordingly to grow your business, generate revenue and stay…
The holidays are fast approaching, and as consumer demand increases, it’s crucial to take advantage of the traffic. The best way to do this is with proactive and consistent marketing across digital and traditional channels. Ensure you plan your marketing initiatives ahead of time, schedule social posts and e-blasts in advance so you’re not scrambling…
Social Media is not a one-size-fits-all approach. You have the flexibility to tailor your efforts in whichever way best suits your brand and control what, where, when and how you post. You can also decide if and how much you spend to extend your reach. Social media can increase exposure, help your brand stay top…
How to Find Your Brand Voice Finding your brand voice is an essential (and fun) part of branding. Put simply, your brand’s voice is the personification of your product or service. Customers should be able to identify you from the competition by having a consistent tone and messaging – AKA brand voice. There are numerous…
Conquering the Marketing Funnel: Advocacy Advocacy is like hiring a bunch of telemarketers to talk about how great your brand is, but you don’t have to pay them! Jokes aside, existing customers can turn into advocates who promote your business by sharing their experiences. With 88% of consumers saying they trusted recommendations from friends more…
Conquering the Marketing Funnel: Loyalty Stage We came, we saw, we converted! Done, right? Not quite yet! A conversion is more than one-and-done. It’s important to see every new customer as an opportunity to develop a lasting relationship that will positively impact your bottom line, to conquer that marketing funnel. With proper acknowledgment and marketing…